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Showing posts from February, 2025

How QR Codes Have Made Their Way Into Marketing

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QR codes are machine-readable, barcodes which store data typically a URL. QR codes are simple to use. You simply scan the barcode with your smartphone's camera to be redirected to a URL in one step. Since the outbreak of the pandemic in 2009, QR codes are becoming increasingly popular among businesses. These codes are used by restaurants to allow customers to order from their menus online without having contact.  QR codes have not only helped businesses adapt to a virtual world that is advancing but also have supported their growth and development. QR codes are a valuable tool from a marketing perspective. Here are a few ways that QR codes have become useful in the world of marketing. QR Codes Have Entered the Chat Why all the hype about QR codes? They make life easier for customers. They supported contactless shopping, ordering and payment, especially during the pandemic. Users could scan a QR code and immediately be redirected to the URL. This eliminated the need for users to ty...