How QR Codes Have Made Their Way Into Marketing


QR codes are machine-readable, barcodes which store data typically a URL. QR codes are simple to use. You simply scan the barcode with your smartphone's camera to be redirected to a URL in one step.


Since the outbreak of the pandemic in 2009, QR codes are becoming increasingly popular among businesses. These codes are used by restaurants to allow customers to order from their menus online without having contact. 


QR codes have not only helped businesses adapt to a virtual world that is advancing but also have supported their growth and development.


QR codes are a valuable tool from a marketing perspective. Here are a few ways that QR codes have become useful in the world of marketing.

QR Codes Have Entered the Chat

Why all the hype about QR codes? They make life easier for customers. They supported contactless shopping, ordering and payment, especially during the pandemic. Users could scan a QR code and immediately be redirected to the URL. This eliminated the need for users to type and search information, handle menus and touch surfaces.


QR codes can be used in a variety of other ways. QR codes can be used as a way to direct customers to mobile apps or products. They can also be sent via social media, email and SMS channels in the form of PDFs and photos. What does this mean in terms of marketing? How are businesses utilizing QR codes to promote and grow their brand? Here are some examples of how QR Codes are changing the digital marketing world.

Mobilize Marketing

QR codes connect the physical to the digital, allowing consumers to access content from the internet virtually anywhere. Users can access another website by scanning a QR code. If a customer scans a QR Code on a billboard or flyer that shows a product, they will be taken directly to the product's page. Customers no longer need to browse a business' website or shop in-store before.

Customer Feedback

The growth and development of an enterprise are dependent on the feedback and reviews from customers. A business can improve its services through feedback.


QR codes are a great way to get feedback from customers immediately after a service or purchase. The codes are convenient for gathering feedback because they make it easier to leave a review. 


QR codes can be included on receipts to make it easier for consumers to give feedback. The QR code can be scanned by the customer and they will then be directed to a page where they can rate their service or level of satisfaction and leave comments immediately afterwards.


The QR code also makes the process of writing a review easier, since the code can be scanned to direct customers to a questionnaire where they can evaluate their experience and leave a written comment. This is an easier alternative to review services like Yelp that require searching and signing up.


You can use QR codes to collect feedback from customers directly and, if you wish, make changes immediately. Even through the review process, you can increase customer satisfaction by simplifying the experience for consumers.

Email and SMS

QR codes can also be used to create a mailing list for your SMS and email. Signing up for a mailing list is made easy and simple for customers by QR codes. Customers can sign up on-site (via receipts or banners in stores) and receive a special deal.


Businesses have posted QR codes in in-store ads and posters to encourage consumers to scan them to sign up for an email list or SMS to receive a discount or a gift. This is a great way to grow your email list and connect your store's physical location (and the shoppers who shop there) with the digital realm.


Customers can also sign up to receive email or SMS messages by using QR codes. Shoppers can opt-in to receive emails and SMS while they browse online or wait in line.


If you need to create a QR code, use a free QR code generator for a quick and easy solution.

Social Media

QR codes are also used by businesses to promote their social media. Linking social media platforms (Instagram Twitter Facebook etc.). Scannable codes are a great way for consumers to find your social media pages. It will not only increase traffic to your social media pages but also attract new customers and grow your business.

Mobile Apps

Use a QR code to direct customers to download your app in one step. This will increase the number of downloads.


Enjoy Special Offers & Rewards

Customers can redeem special offers by scanning a QR code with your mobile app when they make purchases.


QR codes can also be used to earn rewards. Customers can scan the barcode to earn points toward a gift, or special offers like DD Perks, or Starbucks Rewards stars.


Using QR codes to redeem rewards and sales via an app encourages customers to download your mobile app. Customers will be more likely to interact, purchase and feel satisfied if they are rewarded for using the QR code and mobile app.

Consumer Traffic

QR codes are a great way to increase engagement and explore your business's digital outlets. This is an excellent way to encourage engagement and explore your digital outlets. Users can learn about your company's culture and services by scanning a QR code.


It may be time to think about how QR codes can help your business gain a competitive advantage. Zero Gravity Marketing can help you learn about the latest marketing trends and how to optimize your consumer engagement and traffic.

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