How to Choose a Social Media Username for Your Brand?

 Should brands even care about this?

You must be a marketer, or a business owner to know how important it is to choose a username for your brand.

The right social media user can improve the brand and presentation of any business or personal brand. It is a way to introduce yourself, letting others know what type of person you are or the kind of business you run.

It's hard to build a brand that accurately represents your company or brand when there are so many competitors.

Here's a quick guide to help you get started.

What is the Best Social Media Username?

A username is much more than just a login name or password. When you create a user name, that is the identity of your business on that platform.

A good social media username will help you stand out from the crowd and increase the likelihood of others discovering your profile. Your username must be both memorable and intuitive, so people can easily identify you.

Your content will be more engaging if you have a good username. You'll also gain an advantage in communities and platforms that are competitive. Your username is what users will remember and use to engage with your brand.

A strong username can play a major role in building your brand on social networks. Let your audience know that you are there.

Social Media Usernames That Work

Even though they are short, social media usernames allow you to show off your creativity.

You can find hundreds of clever and witty usernames by doing a simple Google search. If you are a business owner, you might prefer clarity to cleverness.

You can use these usernames to promote your brand on social media.

Tips to Choose a Social Media Username for Your Brand

1. Username for regular updates

As a social media username, you can use terms such as "updates", daily" or "now".

You can use @windowsupdate or @thedailydot as examples.

It is easy to remember for anyone searching on the platform. These usernames are often used by social media accounts that report on news and weather.

2. Show that you're available

Your brand can be memorable if you have a username that shows your availability.

Ask PlayStation @askthedr

Social media handles are now practically marketing-cum-customer support channels. These social media usernames are ideal for social media handles that provide customer service.

You can increase customer retention and earn brownie points by doing this.

You can easily check social media name availability using our nickname checker without any hassle.

3. Username for an Operation

You can create a username and handle for social media based on the idea of a previous business.

You can, for example, follow @AzureSupport@fbsecurity @Starbucksjobs

Create clear usernames for social media to help your audience find the right page.

It also helps you to manage your social media interactions efficiently.

4. Make Usernames a Call to Action

Your social media username can be used to motivate your audience to take action. This makes your social media username memorable and also allows you to communicate with your audience.

For example, @tryplotx @GetCallApp @trysugar

Subliminally, a social media username can be used as a CTA to remind your audience of the need to sign up or buy without sounding pushy.

It also encourages your audience to share your brand with their audience when they are referred to it by another user.

5. Use Your Username to Redirect

It is not necessary for your social media username to only ask that people try you out or purchase from you. It can be a subtle push in the right direction.

It's a smart marketing strategy to make your domain name the username for your social media accounts.

You can use @wordpressdotcom or @G2dotcom as an example.

Your business website is the place where your audience will explore and understand your business, even though brand discovery and engagement happen on social media platforms.

Your audience will know you have more on offer if your username is the same as your website domain name.

6. It is Location Specific

You can add your location to your username on social media if you're a local or regional business.

You can, for example, use @amazonin and @StarbucksUK

Your target audience will not forget your username if it is easily relatable.

When you are running a global business, these usernames and handles specific to a particular location give you greater control over your operation.

7. Just Your Business Name

The most popular and reliable type of social media username is your business name.

You can, for example, use @kfc@Apple@SaaSMantra

It may seem too simple to use only your company name. It is one of the most effective ways for you to build a brand over time.